Users will soon have a updated setting that permits them to reduce the volume of AI-created media appearing in their feeds. This move comes as the service disclosed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale release. This shift coincides with a rise in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is deemed “AI slop”, a phrase for inferior, mass-produced content that is often absurd or dreamlike.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we want to offer the community the option to adjust the amount of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its network tagged as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the app daily, making AI-generated material a minor part of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the amount of AI content they see by accessing the topic control feature in the app and selecting AI-made media. Further subjects that currently be controlled under the filter include politics, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s rules mandate creators to label “realistic” artificially created content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the service will now attach an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally establishing a $2 million educational fund for specialists and groups to develop educational content about using AI responsibly. This initiative will assist non-profit groups focused on training programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, amid discussion over plans to make redundant hundreds of review team members in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its user protection team in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most graphic content before it is viewed by humans. The company stated a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its AI tools.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
